Name: New York Pizza
Location: Nobelstraat, Utrecht
Status: Completed, 2020
Project Area: 200 m2
Service: Architecture, Interior Design
Category: Hospitality, Food business
The observant pizza eater will have noticed by now, that since 2018 New York Pizza has gradually started introducing a new design language in the delivery locations. . When the store on the Nobelstraat, Utrecht accidentally burnt down May 2019, the plan quickly arose to rebuild and to use the space as an exemplary location for the new design. We examined the movement of employees, in order to create more efficient and compact routing within the space. New colours, new graphics, a self-service kiosk, more atmosphere and more space to eat inside completed the concept. Fresh, natural, a little cheeky: all New York Pizza.