Your physical presence is important, especially in an era of on-line commerce. Nothing can beat a face-to-face meeting and reality is worth more than 1000 images. Shoppers find confirmation on the high street of what they have found on the internet, and that’s the only place where you can exceed their expectations. As a result, an accurate translation of a brand to the (high) street is critical. This process begins with self-knowledge, so that you can define a strong identity. The next step is to translate that identity to a location so that the location builds on the brand and the circle is complete.

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